A list of customers who have previously bought from you is your most
important asset. These are the customers who will provide you with return
business, which is more profitable than the first sale. But, are you
getting the most from your customer list? There are some secrets you should
know, so you can squeeze the most benefits out of your mailing list.
Most business' customer lists consist of this information: Name, Address,
City, State, Zip. That's it. Unfortunately, this mailing list is almost
worthless. You need to have more information in your files than just that.
I have 32 information fields in my customer database! You should be able to
set these up in your computer's database, or, if you don't use a computer
(you REALLY should), all this information should fit on a large size index
card in a card file.
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